What happens if my image is the wrong size?
If the aspect ratio is wrong, the platform crops it for you. Almost always from the centre, and almost always badly. This is how people end up with the top of a head cut off in a LinkedIn preview or the bottom of their text missing from a Story. The platform is not trying to be helpful here, it is filling a fixed shaped slot with whatever you gave it.
If the image is smaller than required, it gets stretched. A 600 pixel wide image in a 1200 pixel slot has to invent the missing pixels, and the result looks soft or oddly crunchy. This is the one problem no tool can fix after the fact, which is why the checker tells you to go back to the original rather than upscaling.
If the image is much larger than required, you mostly waste bandwidth. The platform downscales it, which is visually fine, but you have paid for pixels nobody saw. On a website that cost is real, because a heavy image delays the page for every visitor. Serving images at their display size is one of the highest impact speed fixes available.
If the file exceeds the size limit, the upload fails or gets crushed. Some platforms reject it outright. Others accept it and compress hard, which is where blocky patches in skies and flat colour come from. Compressing it yourself first gives you control over where the quality goes.
One thing worth knowing: passing every check here does not mean the platform leaves your image alone. Instagram and WhatsApp re-encode almost everything. Matching the spec means the platform has less reason to resample, which is the most you can control from your side.
Where these numbers come from
- Instagram publishing requirements and supported media specifications (Meta for Developers).
- Why one fixed image size rarely suits every screen, viewport and pixel density (W3C).
- Serving correctly sized images as a page performance measure (web.dev).
Platform requirements change without much notice. These figures were accurate when this page was written, and the safest habit is to check the platform's own current guidance for anything critical.
Best for: Checking whether a photo meets Shopee, Lazada or WhatsApp size rules before you upload it, and reading dimensions and file weight at a glance
Limitations: Reports size and dimensions against platform figures that were accurate at the time of writing, so confirm anything critical against the platform's own current guidance
Best suited for: Sellers who keep hitting upload rejections and want to check before trying again