Quick Answer
Social media image sizes in 2026 cluster around a few numbers. Feed posts are best at 1080 by 1350 (4:5) or 1080 by 1080 (square), full-screen vertical is 1080 by 1920 (9:16), YouTube thumbnails are 1280 by 720, and Pinterest pins are 1000 by 1500. Start from a 1080-pixel-wide master and crop per platform.
Social media image sizes in 2026 mostly come down to a handful of dimensions: 1080 by 1350 or 1080 by 1080 for feed posts, 1080 by 1920 for full-screen vertical like Stories, Reels, and TikTok, 1280 by 720 for YouTube thumbnails, and 1000 by 1500 for Pinterest. The clear trend, according to Buffer, is that vertical and mobile-first ratios like 4:5 and 9:16 now outperform square on most networks. Here's the exact size for each major platform, and a workflow that covers them all.
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What are the standard social media image sizes for 2026?
Here's the whole cheat sheet in one place. Bookmark this table and you'll rarely need anything else.
| Platform | Format | Size (px) | Ratio |
|---|---|---|---|
| Instagram / Facebook | Portrait post | 1080 x 1350 | 4:5 |
| Instagram / Facebook | Square post | 1080 x 1080 | 1:1 |
| Instagram / TikTok | Story / Reel / video | 1080 x 1920 | 9:16 |
| Feed image | 1200 x 1200 | 1:1 | |
| Link preview | 1200 x 627 | 1.91:1 | |
| Standard pin | 1000 x 1500 | 2:3 | |
| YouTube | Thumbnail | 1280 x 720 | 16:9 |
| YouTube | Channel art | 2560 x 1440 | 16:9 |
| X (Twitter) | In-stream image | 1600 x 900 | 16:9 |
See how much they overlap? Most feeds sit at 1080 wide, and full-screen content is 9:16. That's why one well-made master image goes a long way.
What size are Instagram and Facebook images?
Instagram and Facebook share the same sweet spots because they run on the same underlying feed (Meta for Developers). Buffer recommends 1080 by 1350 pixels for vertical feed posts, 1080 by 1080 for square, and 1080 by 1920 for full-screen formats like Stories and Reels.
The move to vertical is the story of 2026. Portrait 4:5 posts take up more screen space and hold attention longer, and Instagram has even reshaped its profile grid to a taller 3:4 preview. If you only remember one number for these two platforms, make it 1080 by 1350. For the full Instagram breakdown, see our Instagram image sizes 2026 guide.
What size are LinkedIn images?
LinkedIn is more landscape-friendly than the visual platforms, but it still has clear targets (LinkedIn). According to Sprout Social, a LinkedIn feed image works well at 1200 by 1200 pixels, and a shared link preview at 1200 by 627.
For your profile, the photo should be 400 by 400 pixels or larger, and the cover banner is 1584 by 396. One thing to watch on the banner: your circular profile photo overlaps the lower-left corner, so keep any text or logo out of that area. If you need a clean circular crop for the profile photo, our crop image into a circle guide walks through it.
📏 Resize for Any Platform Free →What size are TikTok and Pinterest images?
These two pull in opposite directions, and both reward going tall. TikTok is fully vertical: every video, photo carousel, and ad should fill the 9:16 frame at 1080 by 1920 pixels. There's no landscape option worth using, so shoot and design vertical from the start.
Pinterest also rewards height, but at a different ratio. The gold standard is a 2:3 pin at 1000 by 1500 pixels, which Hootsuite confirms as the recommended size. Taller pins get more room in the feed and tend to earn more saves, though going much beyond 2:3 risks getting cut off. A profile picture on Pinterest is small, around 165 by 165 pixels.
What size is a YouTube thumbnail?
A YouTube thumbnail is 1280 by 720 pixels, the 16:9 ratio, with a minimum width of 640 pixels and a file size under 2MB (Hootsuite). Since a huge share of viewers decide what to watch based on the thumbnail, it's worth getting the size and clarity right.
Channel art is a separate, bigger asset at 2560 by 1440 pixels. The catch is that it displays differently on TV, desktop, and phone, so keep your key content inside the central 1546 by 423 safe area that stays visible everywhere. Design to that safe zone and your banner looks right on every device.
How do you resize images for every platform?
The smart approach is one master image, resized per platform, not a separate original for each. Here's the workflow:
- Start big and high quality. Keep a master at least 1080 pixels wide, ideally larger, so you can crop down without losing sharpness.
- Resize to the target width. Drop it into our image resizer and set the width, usually 1080, or 1280 for a YouTube thumbnail.
- Crop to the platform ratio. Use the cropper to lock 4:5, 9:16, 2:3, or 16:9 as needed.
- Compress before uploading. Run it through the compressor so files stay small and upload fast.
Do this once and posting to five platforms takes minutes, not an afternoon. For the deeper details on resizing itself, our complete image resizing guide covers pixels, ratios, and quality in full.